Tel.: +49 (0)89 7103093 - 0
E-Mail: sales@movad.de

In addition to the familiar preroll, midroll and postroll videos and overlays, it is also possible to create interactive ads according to the VPAID Standard. Especially the interactivity with the advertising media distinguishes itself clearly from the methods of TV advertising and presents completely new possibilities. mov.ad supports the VAST1/2 and VPAID Standards that were developed by the IAB in the proprietary players and also the creation through the mov.ad studio. 

in.stream interactive features

  • not a proprietary solution but a future-orientated, stable solution based on standards
  • advanced tracking of user activities
  • very easy creation of interactive video ads with the mov.ad VideoAdCreator
  • the reach continuously grows because of the IAB Standard VPAID
  • user interactivity also for 3rd Parties measureable
  • supports linear video and non-linear video ads

the advantages

The user has the opportunity to request more information about the product, such as additional overlay videos. The possibilities for capturing the users’ attention are nearly unlimited. Creatively designed overlays with special fade-in, fade-out and transparency effects stand out here. A reuse of advertising formats that have already been created (such as a MaxiAd as the background) is also possible.

advanced tracking

Due to the VAST2 Standard, it is possible for agencies and marketers to also track all of the interactions (whether with the video or with other elements such as buttons) or even the video running time (watched 25%, 50%, 75% and even 100% of the videos), in addition to the impressions and clicks.

video reporting

  • impressions und clicks
  • conversion
  • unique users
  • viewtime:How long does the user have seen the ad?
  • user events: How is the user interacting with the ad?
  • more video specific analysis